A custom branding concept created for YouTuber Chris Punt and his growing online community of systemizers. Chris empowers digital creators and small businesses by teaching them how to streamline their workflows and operations using his highly customizable Notion dashboards. At its core, Systemiz is a community about connecting like-minded individuals, fostering learning, and sparking meaningful discussions around systems and productivity.
I had to translate a very personal set of beliefs into something visual.
As Chris drew a lot of inspiration for his work ethic and community from Japanese culture, the final brand concept reflects just that. More specifically, the Japanese dojo, which essentially signifies a sacred space of a community of people dedicated to practice, mastery, and discipline.
