Client & Task
Magnatum is a luxury food supplier providing restaurants and other food businesses with diverse products like fresh truffles and caviar. As Magnatum extended its portfolio to include new exquisite caviar selections, they were looking into presenting itself with a refreshed, contemporary aesthetic.
Old Design
The old design featured different pastel color palettes for each type of caviar that appeared more playful, young, and somewhat immature. The fonts also seemed unbalanced and too overpowering.
New Design
The new design should be used to all caviar types therefore universal. It features refined elements, updated more elegant-looking font combinations, and a high-contrast color palette in blue shades and gold tones to highlight the premium look and feel.
